RUMOUR: Logo to Relaunch, Rebrand with Straight Women in Mind


Logo is planning to relaunch in an effort to broaden its reach, according to a source close to the network. The goal is to attract more straight women, a move considered puzzling by lesbians.

Viewers can expect the new network to look a little more like Bravo, but gayer. New content is currently in production, with casting calls out for both gay and straight talking heads. The date of the relaunch is unknown.

The change can be seen as a sign of the times. Hell, we here at GTSA try to write for a straight audience, too, sometimes. After all, what’s equality without inclusivity? Still, in a time when girl bars are shuttering their musty doors on a daily basis, it’s sad to lose the preeminent LGBTQ television network to hagdome and experimentation. Let’s just hope the New Logo’s idea of visibility doesn’t come with an undercut and too much appropriation.

Nothing to save here.

Nothing to save here.


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